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Maximising sales team performance

Training & Development | Consultancy | Support

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Meet the Trainers

Richard clearly loves what he does. His relaxed, enjoyable style along with an intuitive understanding of all aspects of sales/sales leadership means that, not only is he completely comfortable working with people of any ability/experience level, more importantly they are very quickly comfortable and confident working with him.


Following a very successful career spanning nearly 25 years in sales, sales leadership and sales team development Richard established it's ALL about sales 8 years ago to help others reach their full sales and sales leadership potential.


His sales career has seen him winning deals from £200 to £7million.


Having run both field based and telesales teams selling B2B & B2C for many years he brings true hands on experience to his training sessions.








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Richard Jones

Founder & Lead Trainer

"Richard has a unique ability to simplify a complex offering into an easily understandable proposition. Richard also has a firm grip on the complete need for solution selling.


Richard is able to articulate these essential skills to a broad level of people ranging from sales novices to hardened veterans wishing to hone their sales ability.


As such Richard is the perfect partner and logical choice for anyone wishing to increase their order book and sales pipeline."






Zack Stevens  Portfolio Sales Manager

David has over 25 Years Senior Sales Management and Marketing experience in both UK and International roles working with ‘blue chip’ organisations that include; Alfa Laval/Tetra Pak , ITT and Invensys APV. both in  product management and sales as well as periods of expatriate senior management in: Asia, USA and Middle East.


David worked on the development of Sales Modules in the BA (Hons) Marketing units at the University of Portsmouth as well as delivering an International Business Module for the MBA Programme which highlighted the International Sales and Business Development topics.


A Companion of the ISSM, he was a reference point for developing the L5 and L6 Units of the ISMM qualification portfolio.


Very easy to engage with David is as comfortable working with a group of engineers as a room full of C-Suite delegates.



David Todman MA  CISM

Senior Trainer & Consultant

"David's depth of  knowledge and  experience on the subject matter brought the course to life enabling me to put theory into practise which has been invaluable whilst setting up our Asian sales operations.



He has an engaging personality and high expectations which he used to help me focus on the objectives"











Bruce Clothier  CEO


Cathy Torpey has been a bus conductress, cleared tables at the top of an Austrian mountain and put licorice allsorts, jelly babies and wine gums into packets....


However most of her career has been in sales and sales training. Working for some of the most prestigious media brands such as the Observer newspaper and Emap radio and with global organisations such as the the JC Decaux, the FT and the Economist.


Cathy has been privileged to work in a variety of company cultures from large corporate to sme's beginning in telephone sales at the Observer newspaper progressing through various sales management and training positions.


She ran her own successful specialist recruitment company which she had for 17 years before selling up  for a "lifestyle" move out of London to the SW.


Still actively selling Cathy understands entirely the challenges being faced by sales teams in today's marketplace.


Cathy is also a certified NLP Practicioner.




Alasdair (Ali) Linn

Senior Trainer

Ali was the sales training manager for Going Places Business Travel for 12 years, writing and delivering their award winning modern apprenticeship programs.


After leaving Going Places he was  Sales Director of a substantial industrial staffing agency providing temporary staff across the SW.


Ali is an unusual beast.... A certified business coach that  hates all the business "jargon".


Working with BT and Serco he was heavilly involved in the Superfast Broadband roll-out across Somerset, Devon and Cheshire. and worked with businesses across these territories  on how to use I.T. to increase sales.


Ali is a licenced trainer for/of the "Sales through Service" program designed to increase sales through exceptional customer service.





"Alasdair is a highly credible communicator with the knack of combining creativity with sound business acumen.


In summary: He gets results. No fuss, No drama, No excuses ...and he does it with flair, passion and integrity."













Brett P

Dawn Gribble

Social Media/Social Selling

Trainer & Consultant


Dawn had many successful years experience of selling digital media solutions before recognising the potential of the world of Social Media.


Now a highly experienced Digital Marketer with a background in Social Media Management, B2B and B2C Social Selling , PR and Customer Services.


Dawn has a clear understanding of business and sales  support needs, with a proven track record in managing social media campaigns, digital marketing, PR and developing business relationships.


She is also a Guest Speaker, MC and Panel Moderator at several high profile Social Media / Social selling events.


When she isn't working Dawn is a real "foodie"




"Fantastic, thorough, professional, competent, knowledgeable..what can I say,


An all round star who I am continuing to work with and would wholeheartedly recommend."















 Judy B

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Cathy Torpey

Senior Trainer

". I have only good things to say, I remember once after I had been at my employer for a few years I came into one of your sessions you were doing with new recruits.


You fired me up and I went back on the phones and made a sale the very next call. Your training has helped me get and keep the job I have now. I still remember the things you taught me.."












Jenny M.

"The inventory, the value of your company, walks out the door every evening."


Bill Gates

We're only human after all...