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0333 3554467



Maximising sales team performance

Training & Development | Consultancy | Support


"I have worked with Richard on many occasions, and in a variety of companies, and have no hesitation in stating that he is an extremely talented sales trainer and manager"

"Creative in outlook, they have the ability to communicate, shape and inspire sales teams"

"I have had the good fortune to work with Richard Jones on several occasions and had taken part in many sales motivational tuitions, in both one on one coaching  and group motivational and sales training courses


I have always found Richard to be an outstanding motivator"

"One of Richard’s key strengths, in my opinion, is that unlike many other sales development and training professionals he has a career with many years spent at the “sharp” end of sales and therefore is fully appreciative of the challenges faced by sale people and has techniques honed by experience to help them overcome those challenges"

"He is able to show experienced sales people new methods for sourcing and maximising opportunities and take individuals who have no experience within a sales environment and quickly mentor them into creating a highly effective and professional sales approach."

"Over the years I have attended many “sales training” courses but I can honestly say that Richard's knowledge of selling is amongst the very best that I have experienced.


I would recommended that anybody interested in progressing either their own abilities or that of their staff to speak with it's ALL about sales"

"Richard has a rare understanding of the sales process. Making sense of sales contact and functions, he takes the day to day essentials and develops good behaviours.


The real reward comes when you realise that by following his methods and practices, you are landing bigger deals and becoming a more and more important cog in your customers' business. This is where he does so well."

"Not only is Richard a natural born Sales Professional, he also has the rare gift of being able to coax and develop those skills from people with varied and disparate backgrounds. He communicates his knowledge with warm and infectious enthusiasm and develops the skills required for high acheivers.


I have no hesitation in recommending Richard as a Sales Trainer and Coach"

"Richard has a unique ability to simplify a complex offering into an easily understandable proposition. Richard also has a firm grip on the complete need for solution selling.

Richard is able to articulate these essential skills to a broad level of people ranging from sales novices to hardened veterans wishing to hone their sales ability. As such Richard is the perfect partner and logical choice for anyone wishing to increase their order book and sales pipeline"

"I first met Richard Jones in 2006 when  I joined an online marketing  company. Part on my induction period included  the "dreaded" training. However I recall that first meeting with Richard as an awakening – his fantastic ability to engage and motivate staff was different to anything I had experienced before.


Over the years I have had the pleasure of being managed, trained and mentored  by Richard in various other companies. I can honestly say that his enthusiasm and passion for developing people is infectious. I have learnt from a master about “how to make a difference” and have used the skill sets that he gave me to great success throughout my career within sales.


There are few trainers who can really leave an impression that lasts for so long. For this I will always be grateful for."

"Once you experience training from Richard, it makes you realise how little you knew about sales.Those who look upon this type of training with scepticism as I did should seize the knowledge that is being offered and use it.


The sessions were light hearted, full of useful information and powered with enthusiasm. Anyone thinking of this type of training should not think too hard and go for it!


Personally; I found that Richard taught me new areas to work on and pointed out things that I was unaware that I was using, to improve my techniques.


If you are looking for new-business generation, a different mindset, self-belief or just simply a refresh, you will not regret using his expertise."

"It gives me pleasure to say the sales training I received from IAAS was inspirational. It gave me many new ideas in the structure of the sale. They taught me the power of questioning and how to gain genuines interest and engagement from the prospect.


I would recommend them to any sales force. "

"The experience and skills I gained from yourself gave me the platform to generate a successful and enjoyable career in sales. Your techniques and training procedures give you the perfect platform in any sales roll to understand the basics of how to sell and become successful. Sales can be a very pressured environment with nowhere to hide when things aren’t going well, it can also be very rewarding when they are. With your training skills and experience in sales you will give people a solid base and great start to what could be a very rewarding career. I have been in sales for 12 years, I am now a senior manager with a good living and fantastic career, a lot of the reason why I have been successful is down to the great training you gave me all those years ago. Please publish this e-mail on your new website as a testimonial.


I would recommend Richards services to any business or individual that has a need to sell!”

"I was fortunate enough to have Richard as my sales director when i first started out in professional sales a decade ago.


Richard gave me a great start to my sales career with guidance and continued to help develop me as a sales person and account manager. 10 years on, I can attribute my longevity and sales success in a very competitive industry to Richard."

"Anyone looking on here and thinking about doing one of these courses, just do it!


Its all about sales sales courses are inspiring  I did one and it was brilliant, easy going and the way the trainer explains it all in plain and simple english is great! The day was great fun, and i came away feeling like i could take on the world and sell my business to just about anyone!



"There are few trainers who can leave an impression that lasts, as a person and for the quality of the knowledge given Richard is one such person."

Client/Delegate feedback


0333 3554467

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Its ALL about sales  is fully committed to delivering highly effective Sales and Sales Management training that deliver you RESULTS.


With huge levels of personal experience selling into both the Private and the Public Sectors (UK and export) we completely understand how to maximise sales into those markets.


We work with all sizes of business,  owner/operators, SME and large corporates to improve sales performance.


Areas of training/coaching include (but are not restricted to) 



B2B - Business to Business

B2C - Business to Consumer

Telesales & Telemarketing (Outgoing & Incoming)

Sales / Advanced Sales

Account Management / Senior Account Management

Sales Management / Sales Leadership

Train the Trainer

Export Sales

Social Selling



"In-House" Training. Designed and delivered around your specific requirements, at a venue that suits you. This bespoke training can range from a single day covering essential sales skills to an ongoing Sales Development Program scheduled over a period of time.


"Open" Sales Training Courses. Run at training venues across the South of England.  These would typically be 1 Day or 2 Day courses or intensive workshops and bootcamps.


Sales Coaching/Mentoring. Working with individuals, or teams, on a 1:1 basis to a development plan agreed/created to help you excel in a sales or sales management role.


Sales Consultancy. Strategy development, sales planning, interim managment, performance appraisal systems etc...






Please call 0333 3554467 or

email for further information.

"Don’t wish it were easier, wish you were better."




Jim Rohn